Dumbgood x Blockbuster Packaging & Influencer Kit

Designer

One of my most epic projects was designing the packaging and influencer kit for the limited-edition Blockbuster merch release by the clothing label, Dumbgood. For this nostalgic collection, I created a one-of-a-kind design inspired by the original Blockbuster VHS case, which housed Blockbuster-themed socks. To take it a step further, I sourced 500 actual vintage VHS cases to ensure the authenticity of the experience. The recreated VHS case was such a hit that it was transformed into a life-sized version for use in Dumbgood’s pop-up shops in LA and NYC, as well as Complex Con, where it garnered attention and was even featured in Forbes. This project allowed me to blend creativity with nostalgia, delivering a unique experience for both fans and collectors.