My Hero Academia Theatrical Campaign

Creative Director | Designer

OBJECTIVE: Build an integrated creative strategy that delivers an omnichannel presence, viral/shareable moments, global buzz, and a tie directly back to the Funimation brand. 

DELIVERABLES: Creative Strategy Deck combining messaging and visual exploration // Campaign Style Guide encompassing digital, print, and video // Creative Direction for entire creative suite meeting the needs of Audience Development, Business Development (Partnerships), CRM, Paid Media (web & out of home), Public Relations, Experiential, and more. 

STATS: 13M Total Global Box Office // Custom trailer resulted in 4.7M Total Views & 8.8M Total Impressions. The trailer also outperformed the previous MHA film’s combined trailers by 71%.