Funimation Holiday Campaign

Creative Director | Designer

OBJECTIVE: Create excitement and buzz around the Funimation brand, while driving traffic to the Funimation Shop during the holiday time period. Provide a cohesive campaign look and feel with stylized versions of each mini-campaign. 

DELIVERABLES: Campaign creative concept with 5 unique but cohesive mini creative styles  //  Campaign Style Guide encompassing digital, print, and video  //  Creative Direction for entire creative suite meeting the needs of Audience Development, CRM, Paid Media (web & out of home), Public Relations, and more.  

STATS: Personally pitched the idea of doing a digital gift guide which saw great success: 46 pages of new products revealed in 5 stages, 17k Total Views in over 50 Countries, Over 5000 Unique Click-Throughs