My Hero Academia Series Campaign

Creative Director | Designer

OBJECTIVE: Elevate the look and feel of the franchise’s marketing creative to coincide with its 5 year anniversary and the evolution of the storyline. Speak to existing fans who already love the franchise while also attracting, impressing, and maintaining new unique viewership. Include multiple phases to reflect the content refresh during the season. 

DELIVERABLES: Creative Strategy Deck combining messaging and visual exploration  //  Updated brand look and feel for both heroes and villains  //  Campaign Style Guide encompassing digital, print, and video  //  Creative Direction for entire creative suite meeting the needs of Audience Development, Business Development (Partnerships), CRM, Paid Media (web & out of home), Public Relations, Experiential, and more.