Demon Slayer Theatrical Campaign

Creative Director | Designer

OBJECTIVE: Build an integrated creative strategy that delivers an omnichannel presence, viral/shareable moments, global buzz, and a tie directly back to the Funimation brand.

DELIVERABLES: Creative Strategy Deck combining messaging and visual exploration  //  Campaign Style Guide encompassing digital, print, and video  //  Creative Direction for entire creative suite meeting the needs of Audience Development, Business Development (Partnerships), CRM, Paid Media (web & out of home), Public Relations, Experiential, and more. 

STATS: #1 Foreign Language Film Debut in U.S. Box Office History // #2 Anime Film Release of All Time // Biggest Global Film of the Year 2021